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Keyword Selection and Website Optimization

Marketing and optimizing a website for search engines is a vast subject. Many factors to consider when heading out the purpose of improving your website visibility and ranking within various search engines. In part one I will discuss the highly requested topics website keywords. Follow-up article I will cover additional topics like page rank, pay-per-click advertising campaign, marketing techniques to inevitable, and the latest technology including the assessment of eye tracking software.

Choosing the right keywords for a website is a valuable information and research activities. In the process of improving your website you'll learn a lot about your industry and your competitors.

Keywords are one of the main factors that come into play in the algorithms used by major search engines like Google, Yahoo, and Windows Live Search. If a web surfer is looking for home decorating tips and types of 'Home Decorating' into a search engine, it will search its database for websites that contain that phrase and the individual of words.

Choosing the right keywords

If you are an expert in your field, you know what your customers are looking for. Specifically, you know that many words and phrases your customers would use to describe your products and services. Start with what you know.

Write a list of phrases and words that describe your business. If you have a home decorating business you can think of words like 'interior design' and ' equipment '. Sort your list to the most common phrases are on top of your list.

You now want to cross-reference list of keywords compiled with other lists generated for your industry. This will bring to mind the other keywords that you may not have thought of. I recommend using a popular web-based keyword research tool named Wordtracker (http://www.wordtracker.com). Wordtracker helps more keywords and phrases and offers a free trial of their service. It provides only a limited number of related words, but is still a good starting point. Searching for related keywords for 'home decorating' in Wordtracker produces a list of keywords like 'home', 'decor', 'ornament', 'Home Decor', 'furniture', 'design', 'inside', 'interior decoration', 'art' 'Wall', and 'fabric'.

Other keyword tools, which make similar results, are also available. Includes, among others, the web-based tool provided by Yahoo (Overture) (http://inventory.overture.com/d/searchinventory/suggestion/) and Google (https: / / adwords.google.com / Select / KeywordToolExternal).

After compiling and merging the various lists of keywords, you are ready to move on to the next step.

With the right keywords in your website

Now that you have a clear picture of which keywords web surfers may type in their search engine to find your business, you must ensure that your website contains these important keywords.

approach is required when updating your website to include keywords in your list. Starting at the top of your list, quickly review the keywords. Think about which keywords are naturally found your website and which keywords you likely will not use. Using the initial list of keywords, you can start now to review the different sections your website.

Your chosen keywords should be placed in different areas of your site to the proper frequency. Your website content should focus building awareness of your visitors, not fed on keywords that will hopefully improve your search positioning. Search engine algorithms can detect over using keywords, which can negatively affect your positioning. Let's now look at different areas of your website.

Website Title

Each website has a title. This is not a website or logo of a bold heading at the top section of a website. The website title is displayed in the title bar of the web browser. This is the top most area of the window located on the far left of the window minimize, maximize, and close buttons. The website is also the title text This is shown in the results of the search engine search, which is often in a larger font and underlined. The website title is the first thing a web surfer seen when performing a search. Web surfers quickly scan through search result website titles to evaluate which website will meet their needs. This is your first chance to grab their attention.

A website title should contain as much of your keywords as possible, while maintaining easy readability. These are the two things for you. First, the search engines find your website in their database and show your website in their results. Second, the website title will catch the surfer's interests as they see their search criteria that match your website title. Over-stuffing the title with keywords makes the title difficult to read and can be seen as abuse of search engines. The website title is updated by changing the text located between the opening and closing title tag in header of HTML code. The title length should stay handful of words. The website allows description of extra space for describing your products and services.

Website Description

As the website title, description website should also contain a variety of keywords. Unlike the website title, description website is not seen in any part of the website itself. The description is the summary information that you see in search engine results, displayed below the title of the website. The website description gives you a little more space to describe Your website and your products and services. Again, make sure your description is easily readable for your visitors, to attract them to click on your site title. The website description was updated by changing the text in the meta description tag, the header of HTML code.

Website Keywords

Including titles and descriptions of the entries in the HTML code, there is also a place to define a set of keywords you want to link to the page. This is called keywords meta tag. Keywords are entered as a comma separated list. The industry consensus that the keywords meta tag is currently little or no use in primary today search engines. However, the search engine will continue to recommend their use.

Website Content

This will give us meat our website, so to speak. Our chosen keywords should be used throughout the website content where it makes sense. Again, over-stuffing page content with keywords to messages will not usually be detected by search engines. A good practice is to use keywords to make the content pages more describes. For example, a pet store may sell a variety of pet food. It can be written in a descriptive way, like, 'dog food and cat food', instead of using 'dog and cat food'. In this example the keyword food is'' used twice.

Headings and Hyperlinks

Special attention should be given to the use of heading tags and anchor tags. Keyword use in page heading more important than the keywords used in a paragraph of text. The same can be said to anchor tags (aka hyperlinks). The use of keywords as a text hyperlink clicks is very important.

Keyword Density

Keyword density refers to the percentage of occurrences of your keywords compared to other text on the page web. Keyword density tool like Webconfs.com 's Keyword Density Checker (http://webconfs.com/keyword-density-checker.php) provides a retrospective of major theme or message to a selected page. This tool as the number of times each word is repeated on the page, which is a good analysis of how you produced inserting keywords to optimize the content. It is also a good representation of how search engines see your page. 'More is better that 'is not the most effective keyword density goal. Although the optimum keyword density was much debated, having some balance is definitely in order. The density below 1% makes it difficult for a search engine to understand your core message, where a density over 5% is starting to produce content appear artificial. At this stage in website optimization, content pages will be continually edited while the keyword density is re-inspected. Continue this process until your keywords are among the words with the highest limit.

Conclusion

Choosing the right keywords for your website is a must. Website keyword optimization is not rocket science, but it should be implemented as well. By using the right keywords, not only is your site is positioned well the results, but it will draw visitors to your website.

About the Author

Chris Haney is the founder of The Coding Studio http://www.TheCodingStudio.com , a custom web site development company serving businesses in Calgary, Alberta, specializing in dynamic, data-driven web sites, ecommerce solutions, web-based applications, and search engine optimization.

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