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Keyword Density - How Much is Too Much?

Before indulging in a discussion of how much keyword density of a webpage should ideally contain of, it is necessary to take a look at what a keyword is? A keyword is a word that users search for when using search engines. Keywords are the function of search engines. The ratio of keywords to the total number of words appearing on the web page is known as keyword density. One of the most critical aspects of search engine optimization, it can be used as a factor in determining whether a web page is relevant for a specified keyword or keyword phrase. Almost all search engine algorithms give importance, to varying degrees, to the number of times a keyword appears on a web page. Each search engine is marked by a different calculation of keywords. While some allow a large webpage keyword density, others such as Google put a limit on it. To avoid spamming search by keyword stuffing, search engines also implement other measures keyword density.

Good keyword density

There is much talk about the ideal keyword density of a web page. The bottomline here is that there is no thumb rule about the ideal density keyword in a website, mainly because the search engines change their algorithms often. Also, different search engines allow a different keyword density. So, while a more than 2% keyword density is considered spamming by Google, MSN and Yahoo allow a liberal 5% keyword density web page. While some search engines attach more importance to keywords in your title, meta tags and web copy, Google - the most important search engine, search for keywords on your web page text.

Also ideal keyword density changes in type of keywords. If a keyword is very competitive, the owner of the website should focus on no more than one word per page. Pages with low competitive keywords should ideally focus on two or three keywords per page. More often than not, the search terms generates moderately competitive keywords. Such keywords should be used on the home page, and should be linked to the internal supporting pages.

ideal keyword density is more of a range on a figure. A 1% - 7% keyword density is what any web page should aim for. 1% of keyword density is achieved by entering a keyword once in every 100 words of text, and more. But a keyword is used once per a thousand words means a watered down keyword density, which, in turn, will mar the chances of figuring your website high in search engine results pages.

Keyword optimization

For a search engine to your web site rank high, focus on one or two keywords per page. This will allow the spiders are convinced of relevance of your content pages with keywords. Keeping a keyword on each page of the policy is the best bet. Writing a minimum of 250 words creates enough content to naturally include a good keyword density.

All this stuff about the keyword density is effective search engine optimization only the keywords that less than highly competitive. Fiercely competitive keyword terms such as 'Search Engine Optimization' can not ensure a good ranking in search engines, even with keyword density as high as 60%. It goes to show that the search engines place more importance on other elements such as of inbound links or anchor text. To improve search engine ranking, your keyword density should not be too high or too low.

Another view

While many search engine optimizers have sworn by this aspect of search engine optimization to improve rankings, many others are quick to refute this theory, pointing out the importance of writing for visitors instead of search engines. Citing the rankings of web pages with a keyword density as high as 20% by the same web page with a keyword density of 2%, the experts prove their point. A good ranking, according to this, is the result of relevant content focusing on the theme of your website, which is tied anyways to include keywords. Losing visitors can be attributed to forced write ups deliberately keyword stuffed. Using similar words instead of the same keyword again and again will increase your article's credibility. The search engines too, has started focusing on more semantic connections between words rather than just rely on keyword density, in their efforts to curb spamming.

Conclusion

While it can not be denied that the keyword density is one of the aspects of search engine optimization, it is certainly not the only factor. Losing your sleep over achieving the exact keyword density on your web pages will not help your rankings much. Writing meaningful, relevant content, without bothering about the keyword density, is the key to good rankings.

Kavya Chakravarti, a search engine optimizer and web design and development experts, consults clients about various SEO techniques. A thorough SEO follower of trends, he Devices plans to improve their page rank in search engine indices by white hat SEO.

About the Author

Kavya Chakravarti, a search engine optimizer and web design and development expert, consults clients about various SEO techniques. A thorough follower of SEO trends, she devices plans to improve their page ranking in search engine indices through white hat SEO.

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