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Metrics for Choosing the Best Keywords

Selection of keywords is more complicated than just choosing the keywords you think people search for most often. Doing so usually results in lack of traffic and / or lack of sales. Either you can not get enough traffic from the keyword or keywords that are can not convert properly. Here are a few metrics to consider for choosing the best keywords to target on your website.

Keyword Search Volume

It is very important to know which keywords get popular searches through major search engines. No point in targeting a keyword you get very few daily searches. Need keywords will produce enough traffic to sustain your business. Of course you would not only invigorate your business - you want it to thrive and flourish. So you need to target the high volume of keywords that can bring you the increase in traffic and sales you want you.

It's pretty easy to get around keyword search volume statistics. Google has some free tools that show data for searches done on Google and their search network. There are also various tools that provide estimates for Yahoo and MSN. Free tools has limited accuracy though. For more precise prediction, you may want to consider investing in some paid keyword tools. Although you can not get accurate numbers, you can still use the keyword tool to compare one keyword to another.

Keyword Competitiveness

Unfortunately not only can you target the maximum number of keywords and automatically get good rankings in search engines for those keywords. The higher volume keyword is usually the most competitive within a niche. When a keyword is more competitive your website needs to be more relevant than All other websites targeting that keyword. To make search engines think that your website is more relevant for a particular keyword that you need to wisely use keywords throughout your website. More importantly, you need lots of quality websites to link to your website using that keyword as anchor text links. Because keywords have different levels of competitiveness, you should be targeting keywords you can realistically get good rankings for. Need to consider your resources, time and SEO knowledge.

Gauging the level of competition can be difficult. Some people just to check how many results show up on Google for that keyword, but that tells you very little. It tells you how many websites that either have the keyword on their website or their link. It does not tell you how many websites are aggressively targeting that keyword and how powerful websites.

To see how many These websites are aggressively targeting a keyword, you can check how many websites that use keywords in their links and their page titles. Google use The 'inanchor: keyword commands' to see how many websites use certain keywords in their backlinks. Also on Google, use the 'intitle: command keyword 'to see how many websites including the keyword on their title pages. You can even combine commands to find out who the target aggressively enough to the keyword keyword is in both of their title and backlinks.

Next you will want to see how strong each of these websites is. The most important factors to consider here is the backlinks. There are various ways to analyze the link profile of a website, but recommended I use SEO for Firefox add-ons. It will show you many important stats right in your search. Need to consider how many links websites with and how strong each of the linking websites are. It also helps to know how many of their links are used to target specific keyword in question.

Related keywords

When you start to assemble a potential keyword list, you will notice that some keywords are highly relevant and some will be only mildly relevant. Obviously you will want to target keywords that are most relevant to your website.

For each potential keywords, you should ask yourself "is looking is looking for something other than what I offer?" Try to make a educated guess about what percentage is likely to be looking for what specific offers. Generally a wider keyword is, the more relevant it is. A more exact keywords are usually better looking for converts because who knows exactly what they want. They are essentially pre-qualified potential customers.

When a keyword is not highly relevant it is usually not worth the effort required to target it. For example, do not waste your time going after competitors company name or brand name only offered by your competitors. you can get traffic from those keywords, but most people will quickly press the back button if they do not find what they want. only target keywords which searchers can easily find what they are looking for your website.

Summary

Keyword research do not take lightly. This is an extremely important part of marketing a website. Without the right keywords, you will not succeed. So take the time to do thorough keyword research before you start making any website marketing.

Need to consider important keyword selection metrics: search volume, competitiveness and relevance. Combine all of that research to choose keywords with the best balance all three metrics. A keyword is good only if it can satisfy all your needs.

About the Author

Jeremy Biberdorf is an internet marketing professional with over 10 years of experience. Check out his website for more information about how to research keywords, including a list of the best free keyword research tools. If you need help with keyword selection, Jeremy also offers keyword research service.

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